How Durian Tourism Are Empowering Farmers in 2025
Malaysia’s durian industry is experiencing a renaissance in 2025, with durian tourism emerging as a significant contributor to the nation’s economy.
The unique appeal of the “King of Fruits” has captivated both local and international tourists, leading to innovative tourism packages and government-backed initiatives. Advansia, a leading agricultural solutions provider, plays a pivotal role in supporting this growth through sustainable farming practices and technological advancements.
The Rise of Durian Tourism
Durian tourism has become a cornerstone of Malaysia’s agrotourism sector. In 2024, Tourism Malaysia launched 62 Durian Tourism Agrotourism Packages across 12 states, aiming to generate over RM2 million in revenue. These packages offer a range of experiences, from orchard visits and fruit-picking to cooking classes and village homestays.
Penang’s “Durian 2025” initiative exemplifies this success. With 36 exclusive deals—such as all-you-can-eat durian buffets and orchard tours—the campaign has significantly boosted hotel occupancy during season peaks.
Government Initiatives and Economic Impact
Recognizing durian tourism’s potential, the government has launched several initiatives:
- Visit Selangor Year 2025 – designates May–September as the Durian Festival period, promoting themed attractions and collaborating with orchard owners.
- Penang Track & Trace System – to safeguard local produce, the government and MIMOS launched a smart system effective June 1, 2025. Learn more from MIMOS’ digital shield article or The Star’s coverage. This enhances quality assurance and protects growers’ livelihoods.
- Export Growth – the Federal Agricultural Marketing Authority (FAMA) projects a 20–25% increase in durian exports in 2025, driven by strong demand from China, where Malaysian durians are prized due to natural ripening practices.
China’s imports are projected to rise 15–20% in 2025, with 19.25 million kg valued at US$212 million in 2024 (from January–December) — a huge opportunity for farmers. Read more via The Edge Malaysia.
Advansia’s Role in Supporting Durian Tourism
Advansia supports the durian sector by providing:
- Eco‑friendly agrochemicals & fertilizers to boost yield and fruit quality.
- Data-driven tools for crop monitoring, helping optimize harvest times and harvest quality.
- Training programs on best orchard practices, pest management, and export compliance.
Success Story: A‑Taigo’s Impact
In April 2024’s National Durian Magazine, Advansia featured the amino-acid complex product A‑Taigo, credited with controlling moss in durian trees in Sungai Klau and Bentong—resulting in healthier trees and better yields. This case underscores Advansia’s commitment to sustainable farming.
Government Grants for Orchard Upgrades
The 2025 Budget introduced key incentives:
- Farmer Entrepreneur Empowerment Programme (Rise‑UP) – offering a 70% grant to support high-value durian production (reported by The Borneo Post, 2024).
- Higher Agriculture Budget – RM6.42 billion allocated to the Ministry of Agriculture and Food Security, a 4.1% increase.
- Sustainable Farming Grants – encouraging drone and automation adoption, as noted by Bernama.
Opportunities for Farmers
- Direct‑to‑Consumer Sales – Orchard owners can host farm stays and tastings, eliminating middlemen and enhancing margins (featured in the Penang tourism package report).
- Agrotourism Development – Collaboration with tourism agencies can diversify income streams via tours, tastings, and workshops.
- Export Readiness – With rising demand in China, certification (myGAP, traceability) is key to accessing premium markets.
Conclusion
The surge in durian tourism is revitalizing Malaysia’s agri-sector and enhancing its global reputation. By leveraging government systems like Track & Trace and export incentives, and partnering with Advansia’s sustainable innovations, farmers are well-positioned for long-term success and profitability.
